GENESIS AND CONCEPTUALIZATION OF COOPETITION STRATEGY

This dissertation has a specific objective: to explore the processes underlying the genesis and affirmation of coopetition as management innovation. We asked: what are the microfoundations of coopetition? In what ways is coopetition considered a management innovation? Is it possible to identify generally applicable criteria to recognize coopetition concept? And, finally, is coopetition a new way of looking at interfirm relationships, or more simply a reconceptualization of an old phenomena?