The state as a promoter of cinema in Italy and France

The research aims to reconstruct why, how, and with what effects the Italian state promotes its film industry, in a comparative perspective with France. Chapter I reconstructs the Italian and French States’ history as promoters of cinema and how progressively other government levels became relevant in the matter. Chapter II focuses on the film industry organization today; it considers how the industry has been 'shaken' by the disruptive market entrance of the global digital providers and the outbreak of the Covid-19 pandemic, and how it is affected by State's regulation. Chapter III reconstructs the action of the two states aimed at promoting the industry through economic aid. Chapter IV analyses how they promote cinema through regulating the behaviour of audio-visual media service (AVMS) providers—both the linear (traditional broadcasters) and the non-linear ones (digital platforms).