In recent years, the strong competition in the markets has shifted the focus of the companies with material resources, which in the past were the key element for obtaining a competitive advantage, to intangible or intangible resources. Markets reward those who are able to value the correct use of resources such as communication, knowledge, innovation and internal skills of the company. In essence, we have moved to an economy based on the tangible, that is, on investments in goods and material resources, to an economy based on the intangible, that is, on factors such as knowledge and innovation. Intellectual property is often described as "industrial property", including patents, utility models, industrial designs, trademarks, trademarks of service, trade marks, search indications or designations of origin and repression of unfair competition, and/or "copyright", which refers to works literary and artistic. The research activity carried out, starting from the study of doctrine, has the object is the study and identification of those factors that affect and impact on the economic-financial evaluation and perception of copyright.
Analisi e valutazione economica del diritto d’autore nello streaming musicali: i fattori impattanti sulla percezione dello stesso
CALCAGNI, Giovanni
2022
Abstract
In recent years, the strong competition in the markets has shifted the focus of the companies with material resources, which in the past were the key element for obtaining a competitive advantage, to intangible or intangible resources. Markets reward those who are able to value the correct use of resources such as communication, knowledge, innovation and internal skills of the company. In essence, we have moved to an economy based on the tangible, that is, on investments in goods and material resources, to an economy based on the intangible, that is, on factors such as knowledge and innovation. Intellectual property is often described as "industrial property", including patents, utility models, industrial designs, trademarks, trademarks of service, trade marks, search indications or designations of origin and repression of unfair competition, and/or "copyright", which refers to works literary and artistic. The research activity carried out, starting from the study of doctrine, has the object is the study and identification of those factors that affect and impact on the economic-financial evaluation and perception of copyright.File | Dimensione | Formato | |
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https://hdl.handle.net/20.500.14242/168238
URN:NBN:IT:UNICAS-168238