Success in Internationalization of Fragile Companies Amid Global Crisis

In an era of heightened global volatility, fragile firms—such as SMEs, international entrepreneurs, and internationalizing B2B companies—face unique challenges in sustaining their internationalization efforts. This dissertation examines the mechanisms by which these firms navigate international expansion amid global crises, focusing on the interplay between dynamic capabilities. The study employs a mixed-method approach, combining fsQCA analyses, qualitative case studies, and a grounded theory approach. Findings illustrate how fragile firms can not only survive but thrive in global markets by upgrading their dynamic capabilities. This research provides actionable insights into strategic resilience for fragile firms, underscoring the importance of sustainable internationalization strategies and crisis-adaptable global value chain management. This work contributes to the fields of international business and global strategy by elucidating the specific configurations that enable fragile firms to succeed in uncertain environments, providing a practical roadmap for resilience in a volatile global landscape.