The research proposes an overview of the phenomenon of design-led entrepreneurship and proposes a possible role of design in the earliest phase of the entrepreneurial process, as an aid to frame, generate, develop and asses business ideas. The research is divided in three parts, a desk research part, a case study analysis part and an experimental verification.
La ricerca propone una panoramica del fenomeno dell'imprenditorialità trainata dal design e propone il possibile ruolo del design nella fase di generazione e sviluppo dell'idea di business. La ricerca è stata divisa in tre parti, una teorica, un'analisi di casi studio e una verifica esperimentale.
Designing entrepreneurship. Creating enterprise through design culture
LAURA YADENIRA, MATA GARCIA
2014
Abstract
The research proposes an overview of the phenomenon of design-led entrepreneurship and proposes a possible role of design in the earliest phase of the entrepreneurial process, as an aid to frame, generate, develop and asses business ideas. The research is divided in three parts, a desk research part, a case study analysis part and an experimental verification.| File | Dimensione | Formato | |
|---|---|---|---|
|
2014_03_PhD_Mata_Garcia.pdf
accesso solo da BNCF e BNCR
Licenza:
Tutti i diritti riservati
Dimensione
46.88 MB
Formato
Adobe PDF
|
46.88 MB | Adobe PDF |
I documenti in UNITESI sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
https://hdl.handle.net/20.500.14242/205721
URN:NBN:IT:POLIMI-205721