Paper 1: The IMPACT Framework: A look at the present and future of influencer marketing (A Systematic Review and Research Agenda). Paper 2: Judge a Book by its Cover: The Impact of Visually Appealing Instagram Influencer Profiles. Can Visual harmony shape influencer impact? Paper 3: Virtual Influencers: An answer to the diversity dilemma? or a dilemma in themselves.
Influencer marketing’s growth and evolution over the years and its effectiveness with regards to specific executional elements
Aziz, Fizzah
2025
Abstract
Paper 1: The IMPACT Framework: A look at the present and future of influencer marketing (A Systematic Review and Research Agenda). Paper 2: Judge a Book by its Cover: The Impact of Visually Appealing Instagram Influencer Profiles. Can Visual harmony shape influencer impact? Paper 3: Virtual Influencers: An answer to the diversity dilemma? or a dilemma in themselves.File in questo prodotto:
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20250320_Aziz.pdf
accesso aperto
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28.32 MB
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28.32 MB | Adobe PDF | Visualizza/Apri |
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14242/209306
Il codice NBN di questa tesi è
URN:NBN:IT:LUISS-209306