Rappresentazione e Comunicazione per la Divulgazione del Patrimonio Culturale

This PhD dissertation deals with the representation and communication practices of cultural heritage, starting from a specific interest in built and environmental heritage, with the aim of enhancing its diffusion to specialized and non-specialized audiences. The study develops the potentialities and limitations of various communication approaches, highlighting the necessity of combining analog and digital modes for accessibility and participation. The methodology is a regulatory and historical analysis of the definition of cultural heritage, followed by an application of classification to surveying, representation, and communication modalities. Low-technology and high-technology tools are considered, from printed text and infographics through to virtual and augmented reality and gamification, in an effort to determine how different communication modalities can be used with audiences of differing levels of digital literacy. In opposing traditional and experimental approaches, the research recognizes the need for comprehensive solutions that would combine the application of advanced technologies and more natural and inclusive methods. Theoretical analysis is complemented by the examination of case applications on universally significant sites, including Notre-Dame de Paris, Real Alcázar of Seville, and Monte d'Accoddi, to determine the effects of various communication strategies on cultural heritage valorization and sharing. The results express the need for an inclusive and multidisciplinary representation and communication of heritage in order to assure the effectiveness of knowledge transfer and greater public participation. The thesis operates within the discipline of Drawing and Representation, offering useful instruments to set up innovative visual communication strategies in the field of cultural heritage preservation and valorization.

This PhD dissertation deals with the representation and communication practices of cultural heritage, starting from a specific interest in built and environmental heritage, with the aim of enhancing its diffusion to specialized and non-specialized audiences. The study develops the potentialities and limitations of various communication approaches, highlighting the necessity of combining analog and digital modes for accessibility and participation. The methodology is a regulatory and historical analysis of the definition of cultural heritage, followed by an application of classification to surveying, representation, and communication modalities. Low-technology and high-technology tools are considered, from printed text and infographics through to virtual and augmented reality and gamification, in an effort to determine how different communication modalities can be used with audiences of differing levels of digital literacy. In opposing traditional and experimental approaches, the research recognizes the need for comprehensive solutions that would combine the application of advanced technologies and more natural and inclusive methods. Theoretical analysis is complemented by the examination of case applications on universally significant sites, including Notre-Dame de Paris, Real Alcázar of Seville, and Monte d'Accoddi, to determine the effects of various communication strategies on cultural heritage valorization and sharing. The results express the need for an inclusive and multidisciplinary representation and communication of heritage in order to assure the effectiveness of knowledge transfer and greater public participation. The thesis operates within the discipline of Drawing and Representation, offering useful instruments to set up innovative visual communication strategies in the field of cultural heritage preservation and valorization