How marketing communication shapes consumer choices toward healthier foods

Study 1: Unveiling the Impact of Front-of-Pack Nutritional Labels in Conflicting Nutrition Information – A Congruity Perspective on Olive Oil. Study 2: Framing Health: Understanding Consumer Resistance to Gain and Loss Messages. Study 3: Turn Anger into Action: How Persuasion Knowledge Activation Outperforms Health Knowledge Intervention—the Empowering Mechanism of Psychological Reactance. Study 4: How Social and Sensory Appeals Shape Aversion in Diverging Ways Toward Insect-Based Food.