This work lies within the fields of consumer neuroscience and neuromarketing, aiming to contribute to their theoretical and methodological development. The first part presents a systematic review of how EEG has been used in consumer research (Chapter 1). It analyses the main cognitive and emotional constructs investigated through EEG (attention, emotion, motivation, workload, decision-making, and engagement), discusses the inconsistency in the naming, measures, and methods used across studies...
This thesis demonstrates how machine learning-based web data extraction can serve as both a methodological foundation and a research enabler for computational social science, particularly in domains shaped by multimodal, high-velocity content. Building on a modular and reproducible architecture, the work integrates automated web scraping, transformer-based language models, and advanced object detection to collect and analyze large-scale social media data. It argues for the broader adoption of...
The thesis premise is that empirical realities have outpaced the conceptual and communicative tools we use to see and govern crises, producing fragmented vocabularies and competing morphologies that stall recognition. Contemporary crises increasingly manifest as persistent, networked disruptions that defy tidy stages and boundaries, while also triggering cognitive and emotional dynamics that lead to a recognition problem. The resulting gap is both theoretical (siloed, partial maps of “crisis”...
Negli ultimi decenni, la digitalizzazione del patrimonio culturale ha assunto un ruolo centrale nelle politiche museali e nei processi di innovazione degli istituti culturali, in Italia e a livello internazionale. Tuttavia, gran parte delle riflessioni accademiche e istituzionali si è tradizionalmente concentrata su ambiti come le collezioni archeologiche o i beni librari, trascurando in parte il settore dell’arte moderna e contemporanea, che presenta invece caratteristiche specifiche e una c...
This study addresses the dilemma of truth and fake news. This binary opposition is particularly prominent in the post-truth era. This period is characterized by the fragmentation into multiple context-dependent constructs, while fake news circulates alongside competing “truths”. Although both concepts are widely discussed in academic literature, there is still a need for theoretical and practical reflection on contemporary media logics in constructing truth and countering fake news. To addres...
This dissertation examines employee voice, silence, and dissent as central communicative behaviors that shape organizational life, with particular attention to how contemporary sociopolitical pressures and evolving workplace expectations influence these dynamics. As organizations face increasing demands regarding social responsibility, employee well-being, and purposeful work, understanding the reasons and the ways employees choose to speak up, remain silent, or express dissent has become cri...
Obiettivo di questa ricerca è l’indagine del ruolo dell’espressività dei materiali sulla qualificazione di un interno. I materiali sono “strumenti” che, ogni volta, diventando potenzialmente nuova materia per il progetto vengono interpretati criticamente e originalmente per la realizzazione di uno spazio architettonico. Il moltiplicarsi delle possibilità di “creare” nuovi materiali e l’apertura alle diverse possibilità di definizione di un linguaggio espressivo contemporaneo, creano nuove pro...
The thesis investigates choice preferences of Gen Z individuals between products labelled as “organic” versus products labelled as “natural”. While the former category guarantees production standards set by EU legislation, no codified standard exists for natural products. Understanding whether consumers value the difference is important for policy and marketing reasons.
The thesis uses a between-subject laboratory experiment. Participants are undergraduate students from a medium-sized Univer...