Intelligenza artificiale e sostenibilità: Una via nell'inferenza attiva

The thesis investigates how Artificial Intelligence (AI) can integrate sustainability principles by leveraging the cognitive model of active inference (AIF). This is done by analysing current sustainable AI practices and the potential of cognitive architectures (CA) for sustainability and validating these concepts through a simulation implemented in a dynamic environment. The main objectives of this work are three: to provide a critical and interdisciplinary reflection on the limitations and ...

La robotica sociale verso la sostenibilità. Approcci sistemici, applicazioni pratiche e implicazioni etiche

The climate emergency of our times has raised environmental, social, and political concerns about the health of our planet. At the same time, on the one hand recent years have brought an increase in technology solutions that can contribute to the problems of sustainability: green and digital technologies, artificial intelligence, and robotics are advancing and spreading rapidly in societies, changing our way of living in the world; on the other hand, these same technologies are one of the cau...

OCCIDENTE INCONTRA ORIENTE. Trascrizioni e image di un Io sofferente nell'opera di Guenter Grass e Kenzaburo Oe.

A Futura memoria. Un'indagine sugli archivi d'impresa in Emilia Romagna.

La ricerca punta lo sguardo sugli archivi storici d’impresa come dispositivi culturali e, al contempo, come strumenti di cui un’azienda si avvale per diffondere la propria storia, cultura e identità nei confronti di vari stakeholder. In linea con la doppia natura di questi archivi, la ricerca si pone un duplice obiettivo: comprendere il grado di consapevolezza che le aziende hanno rispetto al proprio patrimonio storico e scardinare il preconcetto popolare che quella aziendale sia una “bassa c...

Brands Over Heels: Understanding the Consumer-Brand Relationship in the Hyperconnected Environment

The relationship metaphor still dominates contemporary marketing research. However, despite two decades of attention, the brand relationship theory is still in its early stages. The dynamic environment driven by technological advances and the rising role of the consumer as co-contributor to brand construction demand rethinking this perspective. By using an interpretive approach based on a total of 41 interviews, this thesis seeks to revise the established conceptualization of the brand-consum...

Success in Internationalization of Fragile Companies Amid Global Crisis

In an era of heightened global volatility, fragile firms—such as SMEs, international entrepreneurs, and internationalizing B2B companies—face unique challenges in sustaining their internationalization efforts. This dissertation examines the mechanisms by which these firms navigate international expansion amid global crises, focusing on the interplay between dynamic capabilities. The study employs a mixed-method approach, combining fsQCA analyses, qualitative case studies, and a grounded theor...

DALLA FIERA D’ARTE CONTEMPORANEA AL SUO SVILUPPO IN UN MONDO IBRIDO: EVOLUZIONE DI UN MODELLO

Beginning with an analysis on the evolution of the contemporary art fair, the doctoral research aims to develop a critical and comparative investigation related to its model, understanding how it has evolved historically and how it is changing in the post-pandemic phase with the digital and hybrid world. We are dealing with a highly complex field that is difficult to define due to its historical, critical-cultural, curatorial and market aspects. Through a bibliographical, theoretical, critica...

Fenomenologie dell'immersione. Sogno e ambiente virtuale

Building on insights from aesthetic and media studies, the research explores the long-term convergence between the experiences of dreaming and media, particularly focusing on virtual reality environments. Utilizing methodological and conceptual tools derived from the phenomenological tradition, the study undertakes a systematic and comparative analysis of the dream experience alongside the experiences facilitated by new virtual reality environments. This analysis is conducted through the lens...

Modelli di business di nano e micro content creators nell’ecosistema della creator economy italiana

This thesis investigates the business models of nano and micro content creators within Italy’s creator economy, focusing on how small-scale creators develop monetization strategies and navigate platform dependency challenges. The study employs a qualitative approach, conducting semi-structured interviews with Italian nano and micro creators and key figures in influencer marketing, including CEOs and talent managers from agencies. Data analysis, grounded in coding through NVivo, reveals recurr...