STRATEGIE DI ISTITUZIONALIZZAZIONE DELLE NUOVE PROFESSIONI DEL WEB: UN'ANALISI DEL COMMUNITY MANAGER

The thesis examines the community manager, a new profession that makes use of web 2.0 technologies and expertise on relationship specific skills in the world of the new economy. Businesses and professionals experimenting with new ways of living jobs with consequent influence on identity, management hierarchies and motivation at work. The models proposed by Stephen Barley and Paul Leonardi in their respective studies of the work of technicians and on “imbrication” (a pattern for studying the relationship between technology and human action) have inspired the research work of this thesis. The findings highlight how the technology (material agency) and human actions (human agency) are "imbricated” in a continuous process of reality construction that produces a different experienced professional.