Violence and drug trafficking in the social thinking

The present work tries to explore the fundamental reasons, that from the speech of the society, promote the high levels of violence, as well as the establishment and the development of the drug trafficking in Sinaloa, Mexico. For this, an approximation has been proposed mainly from the Theory of Social Representations. Social representations are constituted as a dynamic explanation, which allows and regulates the constant relationships and social interactions that generate a knowledge of common sense. Social representations allow us to access the contents and meanings that society has about objects of social relevance. In addition, along with the theory of social representations, and the characteristics of the study context, an approach to the theory of framing has been proposed. The theory of framing allows us to analyze the types of discourses that the media convey to society by framing their news. These approaches are intended to provide a critical view of the complex political and social situation that Mexico is currently experiencing.