Nuove frontiere dell’audiovisivo . Contaminazioni tra media audiovisivi tradizionali e new media nella fruizione del racconto audiovisivo dopo il web 2.0

Due to the arrival of Internet, several normal human activities changed very drastically. Mostly after the 2.0 web revolution, both communicative and artistic elements were mixed together and it is often hard to distinguish each other. In this context, visual technologies and ITC continuous updating change the way to think, ideate, realize and enjoy audiovisual products. Youtube is now a melting pot of personal videos, vlogs, ripped movies or TV series but even original products and users generated contents like web series, tutorials, science divulgation videos, personal opinion reviews and much other. Dramatic concept and “screenplay rules” for those contents are pretty new and renewed than classical ones, because of the drastic change of the means of implementation and use of those contents. In the same way the technologies used to create and enjoy those contents have changed and renewed themselves to better adapt to the new rules. On the other hand Netflix (like HBO, Amazon etc…) is now producing its personal contents like movies and TV series direct-to-web. Which technical differences exist between a movie made for cinemas and a movie made for smartphones? Will the “vertical” web series be the future of audiovisual entertainment? and will the UGC and the Storytelling the new and unique ways to realize commercials on web? 
This work pretends to reflect on the “web audiovisual” revolution today, by examination of several case studies realized with new media technologies, direct-to-web.