La comunicazione nella valorizzazione dei prodotti e delle filiere agroalimentari: la strategia sui media digitali dei prodotti viti-vinicoli: analisi qualitativa del contesto italiano comparato a quello francese

In the context of a study whose purpose lies in the analysis of communication strategies implemented in the process of development of products and food chains is necessary to investigate the broader sociological view formed by the investigation of the phenomenon of consumption, where consumption of food is an integral and of considerable importance, where it is customary to also enter the "wine" in "drink." The same "wine" could be some unexpected surprise, because if all commodities in the context as pertaining talking about is related to food, from a standpoint of communication context, as it could be said Jean-Marie Floch, the focus moves to concepts based on reputation , differentiation, and then to fashion and luxury. The approaches analyzed so far as regards the consumption of wine and its communication, focus on wine as a drink, then as a product with a short life cycle except for the "grands crus", or what came to define it as "wine showcase ". And if not? For now I will leave open the question Everything that is produced for consumption needs for visibility, which is obtained through what we commonly call communication or vulgarly marketing, aimed at enhancing the product or the needs that potential consumers of that product could be developed.