Beni culturali e valore d’uso: conoscenza tacita, creatività e innovazione

This Thesis work investigates the definition of "cultural good" according to an extensive interpretation of the term "culture", given by the superimposition of the concept of "culture" to that of "civilization". According to the anthropological interpretation, culture and civilization appear as synonyms. Thus, the notion of cultural goods comes to form an open set susceptible of continuous enlargement, so that, deference to cultural relativism, the concept of culture, preferably also incorporates those practices and traditional customs that other meanings of the term tend to oppose to "barbarism." The aim was to put an emphasis on the equal worthiness of all those cultures long classified as "others". In other instances We took the emerging link between the concept of culture and that of knowledge so that the analysis could be conveyed to its fundamental tacit variant. The intersection with the new paradigm of the knowledge-economy set the stage for a new point of reflection and research inspiration. In truth, the relationship between enjoyment of the cultural heritage and the consequent development of a place-specific tacit knowledge furtherly supported its impacts in terms of creativity and innovation. Both of which are needed to capture a competitive advantage in a globalized economy. Subsequently, the "use value" associated to the fruition of the cultural heritage has been analyzed. After its first decomposition into the two components, educational and hedonistic, an analysis of their close functional interdependence has been carried out. The ultimate goal was to understand their contribution in terms of creativity and innovation intended as a tangible form of cultural expression. We have tried to demonstrate how the use of cultural heritage, made possible by the latest techniques of experiential marketing, able to detect the changes of the benefits expected by consumers, allows to achieve a relatively higher stage of acculturation raising a wealth of tacit knowledge. Then understood as an intangible factor of production necessary for the creation of place-specific products of the strong distinctive attributes translated in terms of non-replicability, inimitability and difficult reproducibility in other contexts. Finally, the concept of "Cultural and Creative Industries" proved to be the best way to synthesize these attributes, so that the burden of investigating the EU's financial policies for this purpose has been taken up.