La costruzione dello storytelling. La logica della pratica dietro alla logica della rappresentazione nella comunicazione organizzativa.

This dissertation aims to describe the interaction of how the logic of practice with the logic of theory to reach the logic of representation. The chance to describe this relation comes from the practice of storytelling. Storytelling itself is not the focus of this research, but it provides a framework, a kind of contextualization to it. On the contrary, this research aims to illustrate how narrative representations are built in practice. Empirically, this dissertation is the result of a three-year period spent within an organizational context, both working and observing. Consequently, it begins providing a reflection and an analysis of this peculiar role of the researcher within the fieldwork. This condition is defined using the concept of liminality (Czarniawska and Mazza, 2013). Indeed, this condition inevitably shaped and influenced both the conduction and the result of the research work, thus it can’t be ignored while describing the observed phenomena. This dissertation takes into account the narrative representations of the studied organization and describes the construction processes. In this way, it aims to build a local theory that is related to the specific context (Czarniawska, 2001). In particular, this research work wants to be a praxiography (Mol, 2002). Starting from the products of my work for organizational communication, through an analysis based on observation, self-observation and retrospective analysis, it retraces the organizational processes that were necessary to their realization and diffusion. Moreover this research work was conducted within two different offices of the same organization, the communication and the research for innovation ones. Consequently, this dissertation considers and compare the narrative representations related to these two different contexts and their related processes of construction. This dissertation presents four of these narratives and describes their construction and diffusion processes. The choice of these four examples was made considering the heterogeneity and the importance of their dynamics and themes for both this research and the organization itself. This dissertation goes on building a model that includes and synthetizes the observed stages necessary to construct a narrative representation within the field of study. Thus, this is a local model, because it represents a generalization that is referred to the specific field. Nevertheless, thanks to comparisons, this study offers broader reflections on the relation of representations and their hidden practices