Sustainable Innovative Work Behavior: Conceptualization and the Interplay of Individual, Team, and Organizational Dynamics

The results of our empirical study support our hypothesis of a positive association between idea implementation and sustainable innovative work behavior. Additionally, drawing on the componential theory of creativity and innovation, we hypothesized that a knowledge-sharing culture would strengthen the relationship between idea implementation and sustainable innovative work behavior; however, the empirical results did not support this hypothesis. Furthermore, following insights from both the componential theory of creativity and innovation and social learning theory, we hypothesized that the interaction between a knowledge-sharing culture and individual cooperative behavior would enhance the relationship between idea implementation and sustainable innovative work behavior. Here, the empirical results did support this hypothesis, showing that individuals with a high level of cooperative behavior derive greater benefits from knowledge sharing within the organization.