In this thesis I will analyze how a company has been able to develop a range of product without having prior related knolwedge to it. Furthermore, what I analyzed is how this company has been able to mantain its brand identity, although it has decentralized some of its core competences for developing those products.
External knowledge and innovation in product development: The Smeg SDA case
2018
Abstract
In this thesis I will analyze how a company has been able to develop a range of product without having prior related knolwedge to it. Furthermore, what I analyzed is how this company has been able to mantain its brand identity, although it has decentralized some of its core competences for developing those products.File in questo prodotto:
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Tesi_Smeg_SDA.pdf
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14242/298969
Il codice NBN di questa tesi è
URN:NBN:IT:UNIMORE-298969