La comunicazione politica sui beni comuni: il caso della campagna referendaria sull'acqua pubblica del 2011. Un'analisi linguistico-semiotica.

Politics, according to common opinion, would impoverish the language, depriving words of their semantic potentialities. But common opinion could be flawed by a prejudice and by an excess of pessimism. In fact, language is a dynamic system. My linguistic and semiotic analysis of the campaign advertising of 12 and 13 june 2011 referendum represents an interesting research about quality of used language and the level of representativity of campaign literature. Political language swings among commercial, bureaucratic and the common needs language. The research lasted two years, divided into three times: comparison with scientific literature, collection of a representative sample and analysis of materials.