"NEW AND OLD TRADE ENTRY BARRIERS IN THE GLOBALISATION'S ERA: THE INTERNATIONALIZATION STRATEGY OF EMAK GROUP"

For definition, the Globalisation phenomenon has reduced and eliminated barriers among countries, in order to pursue a free flow of people, goods and capital. But analysing the real global economic environment, we can observe a classification of countries by income level (Low, Middle and High) and a division of the world in regional blocs. And trade relations regulated by free trade area agreements, unions and establishing a common market between member countries. Through Globalisation, nations have eliminated the main barriers in trade but others remain and they are been reinforced among countries such as tariff, non-tariff and taxation imposed by foreign governments. All these new trade barriers can be considered as factors against globalisation because protect the trade environment of each country and limit the open trade. In conclusion, the case study of Emak Group explore how the company overcome trade barriers currently, establishing a global presence in the world.