Ethnocentrism and cosmopolitanism effects on consumer response to companies' reshoring decisions

The purpose of this paper is to shed light on the reshoring phenomenon, in particular on the impact it has on consumer response. The paper gathers information from extant literature on the topic, giving a glimpse on the major offshoring advantages and presenting a summary of its recognised drawbacks, both from a theoretical and empirical standpoint. Created a structured support to the relevance of the emerging field of reshoring, the paper focuses on an often neglected stakeholder: the consumer. Drawing upon existing studies on the consumer as a subject sensitive to the location decision of companies, the analysis flows into an attempt of a more specific investigation: the impact that ethnocentrism and cosmopolitanism have in the relationship between consumers and the reshoring decision of companies.