Contratti di rete e marketing internazionale: indagine sulla diffusione della modalità contrattuale in Italia e riflessi sull'internazionalizzazione

Actually, in public-private organizations, governance has changed in nature, in intensity, as well as in the variety of different stakeholders expectations. The work aims to qualify the relationships between strategic actors of a territory useful to develop local network for facilitating internationalization process. In particular, it is analyzed the Institution role as the able to mediate, coordinate promote local service systems on international scenarios. The main constraints to the development of international SMEs are mainly represented from the presence of a gap in relation to cognitive and managerial opportunities in international markets and the lack of economic adequate structure useful to be competitive in global contexts. For this reason, it would be desiderable a smart entity for governing the mediation process of different local actors’ expectations. According to this coordination role of governance, we analyze Institution, whose al mission is the promotion of SMEs on international markets. Two main lines of action characterize Instituon role: a) the activity of training and information to deepen and support existing know-how; b) the creation of contacts abroad, supporting enterprises at fairs, during commercial missions and business meetings in order to accelerate the achievement of positive economic results deriving from the International action. This means Istituion as a governance entity able to play a prominent role in international local networks for supporting visibility and recognition of a whole local service system, coordinating economic capabilities, pressures, resources, and socio-technical system and relationships. In this view, it is favored a distinctive identity for a substantial competitiveness on international markets. From government perspective, structural and systemic change reflects the relevance of synergic relationships between various local s and private actors based on collaborative and cooperative project. Today, global competitiveness suggests to each organization to share own business with other similar entities to develop business in itself but through the participation to collaborative ventures for value co-creation. This means, actual competitiveness needs resonant interactions in network systems in which, each partner shares informative units, interpretative schemes and category values for developing internationalization processes. .. [edited by Author]