La valorizzazione del gemello digitale come sistema virtuale multi-scala per una nuova definizione di museo archeologico del territorio. La Via Flaminia nel tratto marchigiano

The research addresses the concept of the digital twin as a tool for reconnecting and regenerating archaeological heritage within a territorial museum ecosystem. The objective is heritage enhancement through the development of a digital system in which material and immaterial components - such as artefacts, context, and narrative - converge within a circular process of knowledge. The “new museum” is conceived as a dynamic and distributed infrastructure capable of connecting data, places, and people, overcoming the traditional separation between conservation and public enjoyment. The study examines the Marche section of the Via Flaminia, adopted as an experimental territory and as the backbone of a broader cultural reconnection project. The research activities are articulated into three complementary and progressive scenarios, corresponding to different interpretative levels of heritage. The first scenario focuses on the enjoyment of movable heritage, investigating the transition from excavation to display through the digital restitution of artefacts and immersive narration. The second scenario addresses the management of underground heritage distributed across the urban fabric, introducing HBIM models and cloud platforms as tools for digital documentation and maintenance. The third scenario, developed at Forum Sempronii, represents the convergence of the previous approaches. Here, the site’s multi-scale digital twin integrates HBIM, GIS, and XR data into a single connected 3D database, enabling both immersive fruition and operational heritage management while ensuring semantic coherence and real-time synchronization. The result is a connected museum ecosystem in which heritage knowledge is no longer static but continuously updated by data and by the communities that generate it. The digital twin thus becomes a cognitive and participatory infrastructure, restoring to the territorial archaeological museum its role as a dynamic space for dialogue between territory, heritage, and community.