Pratiche Quotidiane di Sostenibilità: Rappresentazioni della Cultura Organizzativa di una Banca Sociale

Title: Quotidian Sustainability Practices: Representations of the Organisational Culture of a Social Bank The present research offers a qualitative approach for the study of the culture of sustainability in the organization. The work was developed under the epistemological perspective of symbolic interactionism, specifically Blumer, taking into account his approach to sensitizing concepts, that is, concepts constructed from research in the field and representing an intermediate position between the description of experience and the abstract theory. In this regard, the approach to the interactions of employees in the field of work in a Social Bank was proposed, in order to comprehend the construction meaning of sustainability in the organizational context. The ethnographic method was used, remaining a period of six months in the organization. Different strategies were used for data collection: participant observation, 69 semi-structured interviews, and document review. From the analysis, significant data were found: that the bank, having a constitutional basis as a cooperative society, practices a sustainability based on caring for the relationships that the bank establishes through its activities, whether with the environment, the people or with the community. The practices are based on ethical values with a clear orientation to sustainability, said sustainability represents a transversal axis in the work practices and the bank has built an aesthetic of sustainability identity that defines it and differentiates it from the rest of the banks. The economic dimension is oriented towards the "common well-being", where the meaning of profit extends to the benefits of people in their context.